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Post by account_disabled on Dec 28, 2023 1:28:04 GMT -5
All of them, says Kotler, have been tested in different business models, achieving great results and thus demonstrating their effectiveness. These 7 customer retention strategies for Philip Kotler are as follows: Cost reduction The customer retention strategy based on cost reduction considers that, in order for customers to stay in a certain company, it is essential to reduce costs. In almost all areas of the company without this leading to a deterioration in customer expectations. towards company services. This can be achieved through creativity and ingenuity or, on the other hand, making Country Email List the most of a certain low-cost business model that works. That is, taking all his game. Unique customer experience The best way to differentiate a company. From the rest of the competition is to offer something that the rest does not offer. That is, to achieve a unique experience for the customers of a certain company. This will also make the client willing to pay more for the same service in exchange for living or enjoying a unique experience. An example of this is Starbucks, who has been able to transmit this idea.
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